5 Best Practices for Brands on Pinterest
It’s been a big month for Pinterest. In the past couple weeks, the internet’s third largest social networking site celebrated its third birthday and announced its first...
View ArticleBeyond the Screen: How TV Shows are Extending the Story to Digital
What was the latest great story you read? Maybe not read, but watched? Or heard? For me, it was theGIRLS episode “I Get Ideas.” Lena Dunham...
View ArticleDebunking 5 Myths of Programmatic Buying
At last week’s iMedia Agency Summit, I spoke on a panel called ‘Demystifying Programmatic Inventory.’ The entire session was geared toward helping marketers better understand the...
View ArticleHey Yahoo!, Here Are 3 Ways You Can Keep Your Promise to Tumblr
How did Yahoo! announce its $1.1 billion deal to acquire Tumblr? With a GIF, of course. In a blog post promising not to “screw up” Tumblr,...
View Article360i Study Examines Twitter Usage Across the U.S. & U.K.
Today, we’ve released a new report that explores the role of culture when it comes to how, where and with what purpose people in the...
View ArticleUsing Context & Objectives to Gauge Success on Facebook
In an effort to compel users to take action, Facebook updated its algorithm last year by personalizing the News Feed to serve relevant content, specific...
View ArticleWhy Brands Should Pay Attention to Facebook’s Internet.org Initiative
Here’s something that’s hard to believe for those of us living in a culture that’s inundated by digital media: two-thirds of the world’s population does...
View ArticlePinterest Builds Out Location-Based Pins
Discovering the things you’re interested in just became easier with the roll-out of Pinterest’s newest update: Place Pins. Similar to rich pins, this update allows users to...
View ArticleHBO Hosts #RoastJoffrey, the World’s First-Ever Social Media Roast
To build anticipation for Season 4 of Game of Thrones, HBO and 360i are launching the first-ever social media roast for the show’s own King Joffrey...
View ArticleTwitter Launches Conversion Tracking for Advertisers
Twitter has released conversion tracking for advertisers utilizing Promoted Tweets on the platform – an update that will allow marketers to better connect the dots between their...
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